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Advanced Customization in Umbraco: Extending Functionality for SEO Success

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The One Technologies
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5 min read

We all know how important it is to make a website SEO-friendly and make it stand out from the rest. Fortunately, Umbraco CMS is already SEO-friendly, with numerous features and functionalities to make your website succeed. But have you ever wondered how to make your website more SEO-friendly through Umbraco customization and implementing the pro features to give your site success with your SEO efforts? Well-known Umbraco development company can help you with advanced customization to make SEO efforts successful.

This article will help you extend your website SEO functionality using a unique Umbraco SEO plugin you might not be familiar with. So, let us proceed with it.

Have a look!

Most Useful Advance Customization in Umbraco for SEO Success

  • TLS Certificate Installation (for HTTPS protocol)

You can add a TLS certificate to your Umbraco project and use HTTPS on all your websites in live environments. With this, you can keep your website simple, and while setting it up, if you need any help, you can check Umbraco's security documentation. Also, you are not required to worry while working in a Cloud environment; it is, by default, included.

You need to enable HTTPS to have a website on the Umbraco Cloud. Cloudflare will generate an updated TLS certificate to secure your website regardless of your chosen pricing plan.

  • Nofollow and Noindex Customization

Noindex and Nofollow are the must-use settings in the SEO world. Controlling the types of pages added to Google's index and which links are given is value essential. You can add both settings in Umbraco to suit your needs. Also, the Umbraco community has made it easier for developers to implement a simple dropdown that controls all these settings on a page level which can be implemented the way you want; you can find this on Umbraco.com. So, having Noindex and Nofollow customization on your site becomes important.

In Umbraco's implementation, the code will be automatically added to the <head> of the page if anything other than blank is selected (blank is by default):

<meta name="robots" content="setting here">

URL Redirection Management One of the most useful customizations in Umbraco for SEO success is URL redirect management. By default, a page's URL is the page name, and the path is based on where it is in the content tree. Depending on those changes, the URL will automatically change. Let us say you change the location of your content; in that case, Umbraco will automatically add a 301 redirect from the previous URL to the current one. So, you are not required to worry about broken links while moving or updating your content.

But have you ever wondered about your content's internal links?

To eliminate redirects on internal links, use the in-built URL content tree picker to add internal links in your content as shown in the picture:

If you use this feature, Umbraco allows you to add an internal link to your website pages and ensure that it always redirects to that page, even if the URL is altered. However, this is the best way to avoid redirecting the user when they access content on your site that has been moved.

  • 404 Page Customization

The 404 errors are managed effectively in Umbraco for SEO success. A standard 404 error is displayed when a requested page of your website is not found. As a default option, if the page is unavailable, the website will display a 404 status code on the screen, and users will know that the page content they are looking for is not available. So, to improve the user experience, instead of continuing to serve the 404 status code, it displays a more useful and customized landing page for the user to help them stay on the brand with the right design.

  • Canonical Tag Implementation

With the Noindex and Nofollow settings, we recommend using canonical tags to avoid redundant content issues because duplicate content decreases your website's ability to rank high on search result pages. Identify your master copy of the webpage to reduce the impact of duplicate content. Even if you create unique website content, it is important to implement canonical tags because site code allows multiple paths to the same content and raises a duplicate content flag.

  • Schema Markup

To improve reader engagement, try adding schema tags to the code, as it allows you to use rich snippets below the title tag in your search results. You can edit and update the source code for your website and even add extra information such as your business information, star rating, total number of reviews, contact details, publication date, address, etc.

WebSite, FAQPage, BreadcrumbList, Organization, Article, blog posting, and WebPage are a few schema types implemented on Umbraco.com.

  • Multilingual Sites

Managing a multilingual Umbraco website and multiple versions of the same page for various locales? For this, we suggest you add hreflang tags as it helps Google to identify which one should be served based on the user. You can add hreflang tags and other custom codes and insert them on the pages with multiple language variants.

In the <head> section of your webpage, add the code given below (replacing the values to match your website page):

In addition to this, we also recommend checking out our guide to multilingual Umbraco SEO Friendly Websites.

<link rel="alternate" hreflang="en" href="https://umbraco.com/en/english-version/" /> <link rel="alternate" hreflang="da" href="https://umbraco.com/da/danish-version/" /> <link rel="alternate" hreflang="es" href="https://umbraco.com/es/spanish-version/" /> <link rel="alternate" hreflang="x-default" href="https://umbraco.com/en/english-version/" />

Conclusion

So, that is it for the post!

Umbraco customization can be challenging sometimes, but here we have discussed the top 7 tips you must know to make your Umbraco website SEO-friendly. We also suggest using the Umbraco SEO toolkit to extend your functionality and gain valuable insights about your competitors. In the end, if your developers are aware of the best SEO practices and tips we discovered here, they will surely give you an excellent platform for SEO success.

If you have made it till now, we assume you are planning to make your Umbraco website more SEO-friendly, so hire a freelance Umbraco developer from a top-notch Umbraco development company, see your website gaining SEO success, and satisfy your digital needs.

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